Social Media

Social media refers to digital platforms and applications that enable users to create, share, and exchange content and information in virtual communities. These platforms facilitate the interaction among individuals, allowing them to connect, communicate, and collaborate through various forms of media, such as text, images, videos, and audio. Social media includes websites and applications like Facebook, Twitter, Instagram, LinkedIn, TikTok, and many others, where users can post updates, share personal experiences, engage in discussions, and build networks. The primary characteristics of social media include user-generated content, interactivity, and the potential for content to go viral, reaching a wide audience rapidly. Social media has transformed the way people communicate, consume information, and engage with businesses, often playing a significant role in marketing, public relations, and social movements.