Consumer Awareness

Consumer Awareness refers to the understanding and knowledge that a buyer should have about their rights as a consumer, as well as the products and services available in the market. It encompasses being informed about the quality, price, and potential dangers of goods and services, which enables consumers to make educated decisions while shopping. This concept encourages consumers to be vigilant about advertising practices, ensure products meet safety standards, and understand warranty and return policies. Ultimately, consumer awareness empowers individuals to assert their rights, support ethical businesses, and contribute to a fair marketplace.